Earlier this summer Taylor Swift and Stella McCartney were planning to debut a fashion collaboration, and the first look at it is finally here. The singer revealed on her Instagram this afternoon that the two created a Lover merchandise line together. “#StellaxTaylorSwift is coming soon 💘,” Swift wrote in the post that showed her and McCartney working on the line behind the scenes. “It’s been SO much fun to work/dream up cute stuff with my friend @stellamccartney to create a line inspired by my new album Lover. Can’t wait to show you what we’ve been working on and tell you more about the pop up shop at the @YouTube Live event this Thursday at 5p ET!”
On Taylor’s site, a look book has been posted of the merchandise that will be available. Pastel tie-dye hoodies, some with album lyrics like “There’s a dazzling haze” and “summer’s a knife,” are among the main items. There are also baseball caps, totes, tops, and so much more.
These are more than just fashion pieces; they’re eco-friendly. All jersey in the collection is made from sustainable organic cotton, and it’ll be available at a New York City pop up store on August 23 to 25, to start. Swift will reveal more later on Thursday, presumably about when it will launch online and how much everything will be.
You can learn more about the collection on here on Stella McCartney’s site.