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Nike Launches Its First Plus-Size Line

Shopping for curvy women can be difficult at the best of times, but finding workout wear is even harder (apparently, most brands believe that people above a size 16 don’t exercise). But that’s all about to change thanks to Nike, which has just launched its first plus-size range.

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“Nike recognizes that women are stronger, bolder and more outspoken than ever,” a spokesperson from the athletic brand explained. “In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”

If you thought producing a plus-size range was just a case of making bigger versions of existing pieces, you’d be wrong.

“When we design for plus size, we aren’t just proportionately making our products larger,” said Helen Boucher, vice president of women’s training apparel. “That doesn’t work because as we know, everyone’s weight distribution is different.”

Nike has enlisted influencers Grace Victory and Danielle Vanier to front the campaign, shot by JKG Photography.

Nike’s plus-size collection ranges from size XL to 3XL and is available in store and online now.

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