Home / Fashion & Style / New Disney Campaign Urges Girls to Dream Bigger Than Just Becoming Princesses

New Disney Campaign Urges Girls to Dream Bigger Than Just Becoming Princesses

Disney launched a new global initiative in 2016 called #DreamBigPrincess. Now, per the campaign’s site, they’ve added a photography element. In addition to having 19 female photographers “create a series of empowering images showcasing real-world girls and women,” the company asks you share your powerful photos with the same hashtag.

Starting this past week until October 11, Disney will donate up to $1 million to the UN’s Girl UP foundation for every like and share each #DreamBigPrincess photo gets. The hope is that young kids will learn there’s more to aspire to than just the beloved-yet-dated Disney princess narrative.

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Learn more about the campaign here and see some of the gorgeous photos from one of the photographers ( Kate T. Parker) below.

KATE T. PARKER/DISNEY

KATE T. PARKER/DISNEY

KATE T. PARKER/DISNEY

KATE T. PARKER/DISNEY

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