Ralph Lauren, already a huge player in the men’s fragrance market, is making waves by launching the brand’s first female scent in nearly a decade. The iconic American designer has tapped two-time Oscar-nominated actress Jessica Chastain as the face of his new fragrance campaign, Woman. Chastain is the second celebrity to star in a Ralph Lauren fragrance campaign and the scent is the brand’s first female release in nine years (the last fragrance Notorious hit shelves in 2008).
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“For me, WOMAN captures the very essence of modern femininity,” said Ralph Lauren in a statement.
The campaign was shot by Steven Meisel, and the TV commercial was directed by Philippe Le Sourd. Chastain donned an iconic black tuxedo and custom evening gown for the shoot, encapsulating the fragrance’s mix between “audacious power and feminine grace.”
Chastain, who has been outspoken about gender equality in the film industry, is the embodiment of the fragrance’s “Woman About All” slogan.
“The one thing I really took away from this experience is how the world views women from the female characters that I saw represented. It was quite disturbing to me, to be honest–with, there are some exceptions, I will say,” she said during this year’s Cannes Film Festival. “I hope when we include female storytellers they will be more like the women I know in my day-to-day life. They are proactive, have their own point of view, and don’t just react to men around them.”
The fragrance draws upon the versatility of masculine and feminine notes, with a composition of bold tuberose and rich, vibrant woods, while the design of the bottle took inspiration from the shape of a flask with curves and rose gold finishes for a softer touch.