Louis Vuitton has teamed up with UNICEF to launch #MakeAPromise Day, today on January 12, to help raise funds for the world’s most vulnerable children—those exposed to conflict, disease, and other threatening situations.
The day aims to raise awareness to the needs of these most vulnerable children with a hashtag, #MakeAPromise. Monitarily, Vuitton supports UNICEF through sales of the Silver Lockit necklace. The necklace was specifically designed for UNICEF and represents the protection of children, as well as commitment to the cause. For each $600 necklace sold, $200 goes to UNICEF to provide children with protection, care, potable water, sufficient food and education.
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You may have spotted it on LV It Girl and UNICEF ambassador Selena Gomez, who posted this photo on Instagram to promote the Silver Lockit alongside Louis Vuitton creative director, Nicolas Ghesquière.
Since then, the Silver Lockit has helped raise $2.7M to better the lives of innocent children affected by the crisis in Syria.